Until the end of 2015 Torbjörn Johnsen was the manager of Elmia’s forestry fairs – Elmia Wood and SkogsElmia – and a familiar figure to international and Swedish exhibitors alike. He is now joint owner of Sweden’s biggest online meeting place for forestry issues, Skogsforum.
Skogsforum’s two owners Fredrik Reuter and Torbjörn Johnsen in front of a stack of Swedish pulpwood.
Rumours abounded in the Swedish forest industry when it became known last autumn that Torbjörn Johnsen had resigned after more than 20 years at Elmia.
“It was time to do something else with my life,” he explains.
But what? That answer is now clear – his new home is Sweden’s biggest online forestry forum, Skogsforum. Founded about a decade ago, it now has 27,000 members and some 130,000 unique visitors per month.
“Skogsforum is a stable platform with great development potential,” Johnsen says. “In addition, its founder Fredrik Reuter and I share the same views on forestry issues and how the business can be developed.”
While Reuter built up Skogsforum alone, he credits much of its success to its members:
“They’ve created Skogsforum and it will continue to be a user-driven forum. Its visitors are a cross-section of Sweden’s forest industry. This is where machine operators discuss issues with each other, private forest owners compare notes and forestry companies and authorities discover the hot topics and trends.”
With two owners now working full-time in the business, the resources are now available to take Skogsforum up to the next level. Members have already requested more editorial material and a variety of services.
The two owners complement each other. Fredrik Reuter began to produce websites in 1999. Torbjörn Johnsen’s focus at Elmia was business development. What unites the two men is an interest in and long experience of forestry.
For more information:
Facts about skogsforum.se
Launched: 15 March 2005
Membership numbers on 7 Jan 2016: 27,420
Unique visitors per month: 110,000 to the website + 20,000 to the app
Number of written contributions to the forum: ~360,000
Blogs on skogsforum: ~280
Operated by: a limited company (Skogsforum Media AB)